Build an SEO Strategy Around Your Business
SEO works best when it is connected to your website, content, products, services and customer journey.
Our SEO services can include:
- SEO strategy
- SEO audit
- Keyword research
- Search intent analysis
- Technical SEO
- On-page SEO
- Off-page SEO
- Content SEO
- Local SEO
- E-commerce SEO
- Enterprise SEO
- International SEO
- Website migration SEO
- Website redesign SEO
- Internal linking
- Structured data
- Core Web Vitals optimization
- SEO analytics
- Conversion-focused SEO
We prioritize opportunities based on search demand, competition, website condition and business value.
What Is Search Engine Optimization?
Search engine optimization is the process of improving a website so that search engines can better discover, understand and evaluate its content.
SEO involves multiple areas, including:
- Technical website health
- Content quality
- Search intent
- Page relevance
- Website structure
- Internal links
- User experience
- Page performance
- Structured data
- Authority and reputation
A strong SEO strategy aligns these elements with the queries potential customers use when researching products, services and solutions.
SEO Audit
An SEO audit provides a structured assessment of the current website.
An audit can review:
- Crawlability
- Indexation
- Site architecture
- Metadata
- Headings
- Content
- Internal links
- Broken links
- Redirects
- Canonicalization
- Structured data
- Page speed
- Mobile usability
- Duplicate content
- Image optimization
- Search performance
The objective is to identify technical issues, content gaps and opportunities for organic growth.
SEO Keyword Research
Keyword research identifies the searches that matter to your business.
We can evaluate:
- Search volume
- Search intent
- Commercial relevance
- Competition
- Long-tail opportunities
- Location-based searches
- Product searches
- Service searches
- Informational searches
- Comparison searches
Rather than targeting keywords in isolation, we organize them around topics and customer journeys.
Search Intent Analysis
Different searches indicate different levels of customer intent.
Common search intent categories include:
- Informational Intent — Users are looking for information, explanations, guides or answers
- Commercial Intent — Users are researching products, services or providers before making a decision
- Transactional Intent — Users are ready to purchase, enquire, register or take another commercial action
- Navigational Intent — Users are looking for a specific company, product, website or destination
Understanding intent helps determine the appropriate page type and content strategy.
Technical SEO
Technical SEO focuses on the infrastructure and architecture that affect search engine crawling, indexing and website performance.
Technical SEO can include:
- Crawlability
- Indexation
- XML sitemaps
- Robots directives
- Canonical URLs
- Redirects
- URL structures
- HTTPS
- Mobile optimization
- JavaScript rendering
- Page speed
- Core Web Vitals
- Duplicate content control
Technical improvements can help search engines access and understand the website more efficiently.
On-Page SEO
On-page SEO improves the relevance and structure of individual pages.
Optimization can include:
- Page titles
- Meta descriptions
- H1 headings
- H2 and H3 structure
- Page copy
- Keyword usage
- Search intent alignment
- Internal links
- Images
- Alt text
- Structured content
- Calls to action
Each important page should have a clear purpose and target search intent.
SEO-Friendly Website Architecture
Website architecture affects both users and search engines.
We can structure websites around:
- Logical categories
- Service hierarchies
- Product structures
- Industry pages
- Topic clusters
- Breadcrumbs
- Internal linking
- Clean URLs
A well-organized architecture helps users navigate the website while creating clearer relationships between related pages.
SEO-Friendly URL Structure
Clean URLs make website structures easier to understand.
SEO-friendly URLs generally aim to be:
- Short
- Descriptive
- Relevant
- Consistent
- Easy to read
For large websites, URL architecture should be planned before publishing large numbers of pages.
Internal Linking Strategy
Internal links help users discover related information and help search engines understand relationships between pages.
An internal linking strategy can connect:
- Service pages
- Solution pages
- Industry pages
- Product pages
- Blog content
- Guides
- Supporting resources
Contextual links should be useful to users rather than added only for SEO purposes.
Content SEO
Content should satisfy the searcher's underlying need rather than simply repeat keywords.
Content SEO can include:
- Topic research
- Content planning
- Service page optimization
- Product content
- Industry content
- Blog content
- Guides
- FAQs
- Comparison content
- Supporting resources
Content should provide enough depth to answer the user's question while maintaining a clear and useful structure.
SEO Content Strategy
A content strategy can identify opportunities across the customer journey.
- Awareness Content — Educational content that helps potential customers understand a problem or category
- Consideration Content — Content that explains solutions, approaches, technologies and alternatives
- Decision Content — Service pages, product pages, comparisons, case studies and other content that supports purchase decisions
- Retention Content — Documentation, guides and resources that help existing customers continue to use a product or service
Service Page SEO
Service pages should target specific commercial search intent.
Optimization can include:
- Clear service positioning
- Relevant keyword targeting
- Detailed service explanations
- Benefits and capabilities
- Use cases
- Process information
- FAQs
- Internal links
- Conversion elements
Each service page should have a distinct purpose instead of duplicating content from related services.
E-commerce SEO
E-commerce websites require SEO across categories, products and supporting content.
E-commerce SEO can include:
- Category optimization
- Product page optimization
- Product metadata
- Product structured data
- Faceted navigation strategy
- Internal linking
- Product search
- Duplicate product content
- Out-of-stock handling
- Pagination
- Image optimization
The strategy should balance search visibility with a useful shopping experience.
Local SEO
Local SEO helps businesses reach customers searching for products and services in specific locations.
Local SEO can include:
- Location pages
- Local keyword research
- Business profile optimization
- Local content
- Reviews
- Local citations
- Location-specific landing pages
- Local structured data
Local SEO is particularly useful for businesses serving defined geographic markets.
Enterprise SEO
Large websites often face additional SEO challenges due to scale.
Enterprise SEO can address:
- Large URL inventories
- Multiple locations
- Multiple products
- Multiple services
- International websites
- Complex navigation
- Technical dependencies
- Duplicate content
- Large content teams
- Migration projects
Enterprise SEO requires coordination between marketing, content, development and product teams.
International SEO
Businesses targeting multiple countries or languages need an international SEO strategy.
International SEO can address:
- Country targeting
- Language targeting
- Regional content
- URL structures
- Hreflang implementation
- International keyword research
- Local search intent
- Regional landing pages
International SEO should account for differences in language, customer behavior and search demand.
SEO for SaaS Businesses
SaaS companies can use SEO to attract users searching for software solutions.
SEO opportunities can include:
- Product pages
- Feature pages
- Use-case pages
- Industry pages
- Integration pages
- Comparison pages
- Educational content
- Templates
- Guides
The strategy can target both problem-aware users and customers actively evaluating software.
SEO for Startups
Startups can use SEO to build visibility without relying exclusively on paid acquisition.
A startup SEO strategy can prioritize:
- High-value commercial keywords
- Core product or service pages
- Long-tail opportunities
- Industry-specific pages
- Educational content
- Technical foundations
- Conversion-focused landing pages
Early SEO work can create an organic foundation for future growth.
SEO for B2B Businesses
B2B search journeys often involve extensive research before a sales conversation.
B2B SEO can focus on:
- Service searches
- Industry searches
- Solution searches
- Technical topics
- Comparison searches
- Use cases
- Case studies
- Decision-stage content
Content can be structured around the questions decision-makers ask throughout the buying process.
SEO for B2C Businesses
B2C SEO can focus on product discovery, informational searches and commercial intent.
Strategies can include:
- Product SEO
- Category SEO
- Local SEO
- Content marketing
- Comparison pages
- Buying guides
- FAQ content
- Seasonal search opportunities
Website Redesign SEO
A website redesign can create significant SEO risk if URLs, content and architecture change without planning.
SEO support for redesign projects can include:
- URL mapping
- Redirect planning
- Metadata migration
- Content review
- Internal link planning
- Sitemap updates
- Indexation checks
- Pre-launch SEO testing
- Post-launch monitoring
SEO should be considered before the new website goes live.
Website Migration SEO
Website migrations can involve domain changes, platform changes, URL changes or architecture changes.
Migration planning can include:
- Existing URL inventory
- New URL mapping
- Redirect strategy
- Content migration
- Canonical review
- Sitemap updates
- Search Console monitoring
- Crawl testing
- Post-launch analysis
A controlled migration helps preserve valuable organic signals where possible.
Core Web Vitals & Website Performance
Website performance can influence user experience and can be an important part of technical SEO.
Optimization can focus on:
- Loading performance
- Image optimization
- JavaScript
- CSS
- Caching
- Server response
- Mobile performance
- Layout stability
- Interaction responsiveness
Performance improvements should balance SEO, usability and technical complexity.
Mobile SEO
Search users increasingly access websites from mobile devices.
Mobile SEO can evaluate:
- Responsive design
- Mobile navigation
- Content accessibility
- Page speed
- Touch interactions
- Forms
- Images
- Mobile page experience
A page should provide a comparable and usable experience across supported screen sizes.
Structured Data & Schema
Structured data provides additional machine-readable information about eligible page content.
Depending on the page type, structured data may support information such as:
- Organization
- Local business
- Product
- Article
- Breadcrumb
- FAQ
- Service
- Event
Structured data should accurately represent visible page content and follow applicable search engine guidelines.
Image SEO
Images can support both user experience and search visibility.
Image optimization can include:
- Descriptive filenames
- Appropriate dimensions
- Compression
- Modern formats
- Alt text
- Lazy loading where appropriate
- Relevant surrounding content
Optimized images can also improve page performance.
SEO for JavaScript Websites
Modern web applications can require additional SEO consideration.
SEO work can evaluate:
- Rendering
- Crawlability
- Server-side rendering
- Static generation
- Dynamic rendering where appropriate
- Metadata
- Internal links
- URL accessibility
Technical implementation should ensure important content is discoverable and indexable.
SEO Analytics & Reporting
SEO reporting should connect organic activity with meaningful outcomes.
Reports can include:
- Organic traffic
- Search impressions
- Clicks
- Rankings
- Indexed pages
- Organic conversions
- Top landing pages
- Keyword opportunities
- Technical issues
- Content performance
Business-focused reporting helps determine which SEO activities are contributing to growth.
SEO & CRM Integration
SEO-generated leads should not disappear after reaching the website.
Integration with Alive CRM — Lead Management CRM can help connect organic acquisition with:
- Lead source tracking
- Lead management
- Sales pipelines
- Follow-up tasks
- Customer records
- Conversion reporting
This creates greater visibility from organic search through the sales process.
SEO & Digital Marketing
SEO can operate as one component of a broader digital marketing strategy.
It can work alongside:
- Google Ads
- Social media marketing
- Content marketing
- Email marketing
- Conversion optimization
- CRM
- Analytics
Combining channels can provide both immediate and long-term customer acquisition opportunities.
SEO for Different Industries
- Real Estate & Property — Optimize property, location, service and real estate information for relevant buyer and seller searches
- Healthcare — Build useful visibility around services, locations and patient information while considering applicable healthcare requirements
- E-commerce & Retail — Optimize products, categories, commercial searches and shopping journeys
- Education & EdTech — Target searches related to courses, programs, learning resources and educational products
- Finance & FinTech — Develop high-quality content around financial products and services with careful attention to accuracy and applicable requirements
- Logistics & Transportation — Target searches around logistics services, transportation solutions, freight and operational requirements
- Hospitality & Tourism — Optimize destinations, accommodation, travel services and booking-related searches
- Professional Services — Build visibility around specialized services, locations, expertise and customer questions
- Manufacturing — Target B2B product, application, capability and industry-specific searches
- Corporate & Enterprise — Develop scalable SEO architectures for complex organizations, products, services and locations
SEO Technology Stack
Depending on project requirements, SEO analysis and implementation can involve:
- Google Search Console
- Google Analytics
- Search and keyword research platforms
- Website crawling tools
- Structured data tools
- Page performance tools
- CMS platforms
- E-commerce platforms
- CRM systems
- Analytics and reporting platforms
The technology stack is selected according to the website and SEO objectives.
SEO vs PPC
SEO and PPC serve different but complementary purposes.
- Visibility — SEO: organic visibility; PPC: paid visibility
- Investment horizon — SEO: long-term investment; PPC: immediate campaign visibility
- Approach — SEO: content and technical optimization; PPC: advertising and bidding
- Cost per click — SEO: no direct cost per organic click; PPC: cost associated with paid clicks
- Over time — SEO: can compound over time; PPC: requires ongoing advertising budget
- Strength — SEO: strong for sustainable discovery; PPC: strong for targeted immediate campaigns
Many businesses benefit from using SEO and PPC together.
When Should You Invest in SEO?
SEO can be valuable when your business wants to:
- Increase organic traffic
- Generate qualified leads
- Improve search visibility
- Reduce dependence on paid traffic
- Build long-term acquisition channels
- Reach customers researching products or services
- Expand into new markets
- Improve website architecture
- Increase e-commerce visibility
