Build an SEO Strategy Around Your Business
SEO works best when it is connected to your website, content, products, services and customer journey.
Our SEO services can include:
- SEO strategy
- SEO audit
- Keyword research
- Search intent analysis
- Technical SEO
- On-page SEO
- Off-page SEO
- Content SEO
- Local SEO
- E-commerce SEO
- Enterprise SEO
- International SEO
- Website migration SEO
- Website redesign SEO
- Internal linking
- Structured data
- Core Web Vitals optimization
- SEO analytics
- Conversion-focused SEO
What Is Search Engine Optimization?
Search engine optimization is the process of improving a website so that search engines can better discover, understand and evaluate its content.
SEO involves multiple areas, including:
- Technical website health
- Content quality
- Search intent
- Page relevance
- Website structure
- Internal links
- User experience
- Page performance
- Structured data
- Authority and reputation
SEO Audit
An SEO audit provides a structured assessment of the current website.
An audit can review:
- Crawlability
- Indexation
- Site architecture
- Metadata
- Headings
- Content
- Internal links
- Broken links
- Redirects
- Canonicalization
- Structured data
- Page speed
- Mobile usability
- Duplicate content
- Image optimization
- Search performance
SEO Keyword Research
Keyword research identifies the searches that matter to your business.
We can evaluate:
- Search volume
- Search intent
- Commercial relevance
- Competition
- Long-tail opportunities
- Location-based searches
- Product searches
- Service searches
- Informational searches
- Comparison searches
Search Intent Analysis
Different searches indicate different levels of customer intent.
Common search intent categories include:
- Informational Intent — Users are looking for information, explanations, guides or answers
- Commercial Intent — Users are researching products, services or providers before making a decision
- Transactional Intent — Users are ready to purchase, enquire, register or take another commercial action
- Navigational Intent — Users are looking for a specific company, product, website or destination
Technical SEO
Technical SEO focuses on the infrastructure and architecture that affect search engine crawling, indexing and website performance.
Technical SEO can include:
- Crawlability
- Indexation
- XML sitemaps
- Robots directives
- Canonical URLs
- Redirects
- URL structures
- HTTPS
- Mobile optimization
- JavaScript rendering
- Page speed
- Core Web Vitals
- Duplicate content control
On-Page SEO
On-page SEO improves the relevance and structure of individual pages.
Optimization can include:
- Page titles
- Meta descriptions
- H1 headings
- H2 and H3 structure
- Page copy
- Keyword usage
- Search intent alignment
- Internal links
- Images
- Alt text
- Structured content
- Calls to action
SEO-Friendly Website Architecture
Website architecture affects both users and search engines.
We can structure websites around:
- Logical categories
- Service hierarchies
- Product structures
- Industry pages
- Topic clusters
- Breadcrumbs
- Internal linking
- Clean URLs
SEO-Friendly URL Structure
Clean URLs make website structures easier to understand.
SEO-friendly URLs generally aim to be:
- Short
- Descriptive
- Relevant
- Consistent
- Easy to read
Internal Linking Strategy
Internal links help users discover related information and help search engines understand relationships between pages.
An internal linking strategy can connect:
- Service pages
- Solution pages
- Industry pages
- Product pages
- Blog content
- Guides
- Supporting resources
Content SEO
Content should satisfy the searcher's underlying need rather than simply repeat keywords.
Content SEO can include:
- Topic research
- Content planning
- Service page optimization
- Product content
- Industry content
- Blog content
- Guides
- FAQs
- Comparison content
- Supporting resources
SEO Content Strategy
A content strategy can identify opportunities across the customer journey.
- Awareness Content — Educational content that helps potential customers understand a problem or category
- Consideration Content — Content that explains solutions, approaches, technologies and alternatives
- Decision Content — Service pages, product pages, comparisons, case studies and other content that supports purchase decisions
- Retention Content — Documentation, guides and resources that help existing customers continue to use a product or service
Service Page SEO
Service pages should target specific commercial search intent.
Optimization can include:
- Clear service positioning
- Relevant keyword targeting
- Detailed service explanations
- Benefits and capabilities
- Use cases
- Process information
- FAQs
- Internal links
- Conversion elements
E-commerce SEO
E-commerce websites require SEO across categories, products and supporting content.
E-commerce SEO can include:
- Category optimization
- Product page optimization
- Product metadata
- Product structured data
- Faceted navigation strategy
- Internal linking
- Product search
- Duplicate product content
- Out-of-stock handling
- Pagination
- Image optimization
Local SEO
Local SEO helps businesses reach customers searching for products and services in specific locations.
Local SEO can include:
- Location pages
- Local keyword research
- Business profile optimization
- Local content
- Reviews
- Local citations
- Location-specific landing pages
- Local structured data
Enterprise SEO
Large websites often face additional SEO challenges due to scale.
Enterprise SEO can address:
- Large URL inventories
- Multiple locations
- Multiple products
- Multiple services
- International websites
- Complex navigation
- Technical dependencies
- Duplicate content
- Large content teams
- Migration projects
International SEO
Businesses targeting multiple countries or languages need an international SEO strategy.
International SEO can address:
- Country targeting
- Language targeting
- Regional content
- URL structures
- Hreflang implementation
- International keyword research
- Local search intent
- Regional landing pages
SEO for SaaS Businesses
SaaS companies can use SEO to attract users searching for software solutions.
SEO opportunities can include:
- Product pages
- Feature pages
- Use-case pages
- Industry pages
- Integration pages
- Comparison pages
- Educational content
- Templates
- Guides
SEO for Startups
Startups can use SEO to build visibility without relying exclusively on paid acquisition.
A startup SEO strategy can prioritize:
- High-value commercial keywords
- Core product or service pages
- Long-tail opportunities
- Industry-specific pages
- Educational content
- Technical foundations
- Conversion-focused landing pages
SEO for B2B Businesses
B2B search journeys often involve extensive research before a sales conversation.
B2B SEO can focus on:
- Service searches
- Industry searches
- Solution searches
- Technical topics
- Comparison searches
- Use cases
- Case studies
- Decision-stage content
SEO for B2C Businesses
B2C SEO can focus on product discovery, informational searches and commercial intent.
Strategies can include:
- Product SEO
- Category SEO
- Local SEO
- Content marketing
- Comparison pages
- Buying guides
- FAQ content
- Seasonal search opportunities
Website Redesign SEO
A website redesign can create significant SEO risk if URLs, content and architecture change without planning.
SEO support for redesign projects can include:
- URL mapping
- Redirect planning
- Metadata migration
- Content review
- Internal link planning
- Sitemap updates
- Indexation checks
- Pre-launch SEO testing
- Post-launch monitoring
Website Migration SEO
Website migrations can involve domain changes, platform changes, URL changes or architecture changes.
Migration planning can include:
- Existing URL inventory
- New URL mapping
- Redirect strategy
- Content migration
- Canonical review
- Sitemap updates
- Search Console monitoring
- Crawl testing
- Post-launch analysis
Core Web Vitals & Website Performance
Website performance can influence user experience and can be an important part of technical SEO.
Optimization can focus on:
- Loading performance
- Image optimization
- JavaScript
- CSS
- Caching
- Server response
- Mobile performance
- Layout stability
- Interaction responsiveness
Mobile SEO
Search users increasingly access websites from mobile devices.
Mobile SEO can evaluate:
- Responsive design
- Mobile navigation
- Content accessibility
- Page speed
- Touch interactions
- Forms
- Images
- Mobile page experience
Structured Data & Schema
Structured data provides additional machine-readable information about eligible page content.
Depending on the page type, structured data may support information such as:
- Organization
- Local business
- Product
- Article
- Breadcrumb
- FAQ
- Service
- Event
Image SEO
Images can support both user experience and search visibility.
Image optimization can include:
- Descriptive filenames
- Appropriate dimensions
- Compression
- Modern formats
- Alt text
- Lazy loading where appropriate
- Relevant surrounding content
SEO for JavaScript Websites
Modern web applications can require additional SEO consideration.
SEO work can evaluate:
- Rendering
- Crawlability
- Server-side rendering
- Static generation
- Dynamic rendering where appropriate
- Metadata
- Internal links
- URL accessibility
SEO Analytics & Reporting
SEO reporting should connect organic activity with meaningful outcomes.
Reports can include:
- Organic traffic
- Search impressions
- Clicks
- Rankings
- Indexed pages
- Organic conversions
- Top landing pages
- Keyword opportunities
- Technical issues
- Content performance
SEO & CRM Integration
SEO-generated leads should not disappear after reaching the website.
Integration with Alive CRM — Lead Management CRM can help connect organic acquisition with:
- Lead source tracking
- Lead management
- Sales pipelines
- Follow-up tasks
- Customer records
- Conversion reporting
SEO & Digital Marketing
SEO can operate as one component of a broader digital marketing strategy.
It can work alongside:
- Google Ads
- Social media marketing
- Content marketing
- Email marketing
- Conversion optimization
- CRM
- Analytics
SEO for Different Industries
- Real Estate & Property — Optimize property, location, service and real estate information for relevant buyer and seller searches
- Healthcare — Build useful visibility around services, locations and patient information while considering applicable healthcare requirements
- E-commerce & Retail — Optimize products, categories, commercial searches and shopping journeys
- Education & EdTech — Target searches related to courses, programs, learning resources and educational products
- Finance & FinTech — Develop high-quality content around financial products and services with careful attention to accuracy and applicable requirements
- Logistics & Transportation — Target searches around logistics services, transportation solutions, freight and operational requirements
- Hospitality & Tourism — Optimize destinations, accommodation, travel services and booking-related searches
- Professional Services — Build visibility around specialized services, locations, expertise and customer questions
- Manufacturing — Target B2B product, application, capability and industry-specific searches
- Corporate & Enterprise — Develop scalable SEO architectures for complex organizations, products, services and locations
SEO Technology Stack
Depending on project requirements, SEO analysis and implementation can involve:
- Google Search Console
- Google Analytics
- Search and keyword research platforms
- Website crawling tools
- Structured data tools
- Page performance tools
- CMS platforms
- E-commerce platforms
- CRM systems
- Analytics and reporting platforms
SEO vs PPC
SEO and PPC serve different but complementary purposes.
- Visibility — SEO: organic visibility; PPC: paid visibility
- Investment horizon — SEO: long-term investment; PPC: immediate campaign visibility
- Approach — SEO: content and technical optimization; PPC: advertising and bidding
- Cost per click — SEO: no direct cost per organic click; PPC: cost associated with paid clicks
- Over time — SEO: can compound over time; PPC: requires ongoing advertising budget
- Strength — SEO: strong for sustainable discovery; PPC: strong for targeted immediate campaigns
When Should You Invest in SEO?
SEO can be valuable when your business wants to:
- Increase organic traffic
- Generate qualified leads
- Improve search visibility
- Reduce dependence on paid traffic
- Build long-term acquisition channels
- Reach customers researching products or services
- Expand into new markets
- Improve website architecture
- Increase e-commerce visibility