Business & Marketing

Google Ads and PPC Management for Measurable Leads

Pay-per-click advertising can bring enquiries quickly, but only when tracking, targeting and landing pages are set up properly. We start with measurement.

Hire Dedicated Developers

What we deliver

Scope of a Google Ads / PPC Project

Conversion Tracking

Forms, calls and purchases tracked so spend is judged on results and not on clicks.

Search Campaigns

Keyword groups by intent, negative keywords and ad copy written to match what people searched.

Remarketing

Follow-up ads to people who visited but did not enquire.

Display and Video

Awareness campaigns on the Google network and YouTube where they suit the goal.

Landing Page Advice

Recommendations to make destination pages match the ad and make it easy to enquire.

Budget Reporting

Clear reports on spend, cost per lead and what was changed.

Key decision

Before You Spend on Ads

Ad spend and management fee are separate

The budget you set goes to Google. Management is a separate cost, and we show both openly.

Know what a lead is worth

If you know the value of an enquiry, you can decide how much it is worth paying to get one.

Pair with SEO

Ads give quick visibility; SEO builds lasting visibility. Data from ads can also show which keywords convert.

How we work

How a Google Ads / PPC Project Runs

Setup and tracking

Account structure, goals and conversion tracking are verified before launching.

Launch and learn

Campaigns start with a controlled budget and are tuned on search-term data.

Optimise

Regular changes to bids, keywords, ads and audiences with reporting.

Technology

Technologies Typically Used

The final stack is chosen around your requirements, integrations and team.

Google AdsGoogle Analytics 4Google Tag ManagerLooker StudioCall trackingMeta Pixel

FAQ

Frequently Asked Questions

It depends on your market and what a customer is worth. We suggest a test budget, then adjust based on results.

Ads can generate traffic almost immediately, but performance usually improves over the first weeks as data builds.

Yes. Your account and billing stay in your name so you keep full ownership.

PPC is paid and stops when the budget stops. SEO takes longer but builds visibility that continues.

Planning a Google Ads / PPC Project?

Tell us your goal, users and timeline. We will help define scope, approach and the engagement model.