What Is Business Automation?
Business automation uses software, workflows, integrations and intelligent technologies to perform repetitive business activities with limited manual intervention. Automation can be applied to:
- Sales
- Marketing
- Customer service
- Operations
- Finance workflows
- Procurement
- Human resources
- Inventory
- Reporting
- Data management
- Notifications
- Approvals
The goal is not simply to automate tasks, but to create more efficient and connected business processes.