Services

Android TV OS & Smart TV App Development Company

Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Apple tvOS and Roku App Development

The challenge

Why this matters for your business

People increasingly watch, learn and shop on the biggest screen in the house. A smart TV app is not a phone app on a larger display: it is controlled with a remote, read from a distance and expected to start playback quickly and reliably.

Alive Inc. is a global smart TV app development company headquartered in India. We design and build connected TV (CTV) and OTT applications for streaming services, broadcasters, education providers, hospitality businesses and brands in international markets, across the TV operating systems their viewers already use.

Our TV app development covers product discovery, TV-first UI/UX design, Android TV, Google TV, Samsung Tizen, LG webOS, Amazon Fire TV, Apple tvOS and Roku application development, backend and API integration, video streaming, testing on real devices, store submission and ongoing maintenance.

What we build

Android TV OS Development, scoped to your workflows

What Is Android TV OS Development?

Smart TV and TV operating system development means building applications that run natively on television platforms, using each platform's own SDK, remote-control navigation model and store requirements. It covers Android TV OS and Google TV as well as the other major smart TV, streaming-device and set-top platforms.

We build applications for these TV platforms:

  • Android/Google TV
  • Samsung Tizen
  • LG webOS
  • Amazon Fire TV
  • Apple TV/tvOS
  • Roku

Android TV and Google TV App Development

Android TV OS and Google TV are the operating systems behind many smart TVs, set-top boxes and streaming devices. We build native Android TV apps and Google TV apps designed for the TV interface.

Android TV and Google TV development includes:

  • Native Android TV apps in Kotlin and Java
  • TV-optimized interfaces with Jetpack Compose for TV and the Leanback approach
  • D-pad and remote-control navigation
  • Google TV content integration where applicable
  • Voice search and Google Assistant support where applicable
  • Google Play publishing for Android TV

Samsung Tizen TV App Development

Samsung smart TVs run Tizen. We develop Samsung Tizen TV apps and Samsung Smart TV apps for streaming, OTT and business use.

Samsung Tizen development includes:

  • Samsung Smart TV apps built with Tizen tooling
  • Web-technology applications using HTML5, CSS and JavaScript
  • Remote-control and focus navigation
  • Video playback integration
  • Testing on Samsung TV models and Tizen versions
  • Samsung TV app store submission support

LG webOS TV App Development

LG smart TVs run webOS. We develop LG webOS TV apps for streaming, OTT and branded content.

LG webOS development includes:

  • LG webOS TV apps built with the webOS TV SDK
  • Web-technology applications using HTML5, CSS and JavaScript
  • Remote and Magic Remote navigation
  • Video playback integration
  • Testing across webOS versions and LG TV models
  • LG Content Store submission support

Apple TV and tvOS App Development

Apple TV runs tvOS. We build native Apple TV apps and tvOS apps that follow Apple's focus-based design model.

Apple tvOS development includes:

  • Native tvOS apps in Swift
  • SwiftUI and UIKit interfaces designed for the focus engine
  • Siri Remote navigation and gestures
  • Video playback with AVFoundation
  • Account and subscription integration
  • App Store submission support

Roku App and Channel Development

Roku OS powers Roku streaming players and Roku TVs. We build Roku channels and Roku apps for streaming services, OTT products and free ad-supported content.

Roku development includes:

  • Roku channels built with BrightScript and SceneGraph
  • Browsable content rows and detail screens
  • Remote-control navigation
  • Video playback integration
  • Subscription and authentication flows where supported
  • Roku Channel Store publishing support

Amazon Fire TV App Development

Fire OS, the operating system on Amazon Fire TV devices, is based on Android. We build Amazon Fire TV apps and Fire TV Stick apps for streaming and OTT services.

Amazon Fire TV development includes:

  • Fire TV apps for Fire OS devices
  • Reuse of Android TV code where appropriate
  • Remote navigation and Alexa voice integration where applicable
  • Video playback integration
  • Testing on Fire TV devices
  • Amazon Appstore submission support

Custom Smart TV and OTT App Development

Our smart TV applications are designed around your content, audience and business model rather than a generic template.

We can build:

  • OTT and video-on-demand apps
  • Live TV and linear channel apps
  • Subscription and pay-per-view apps
  • Free ad-supported streaming (FAST) apps
  • Music and audio apps
  • Education and training apps
  • Fitness and wellness apps
  • Hospitality and in-room TV apps
  • Digital signage and information apps
  • Brand and retail showcase apps
  • Enterprise and internal communication apps

TV-First UI/UX Design

Television interfaces are used from a sofa, with a remote, so the experience must be designed for that situation.

We design smart TV applications around:

  • Ten-foot readability
  • Remote and D-pad navigation
  • Clear focus states
  • Fast browsing of rows and catalogs
  • Search and voice input
  • Profiles and sign-in flows that work without a keyboard
  • Overscan-safe layouts
  • Accessibility and subtitles
  • Platform design guidelines

Video Streaming and Playback Features

Playback quality is what viewers notice first. We build and integrate the streaming capabilities your service needs, subject to what each platform supports.

Features can include:

  • Adaptive bitrate streaming (HLS and DASH)
  • Live and on-demand playback
  • Subtitles and multiple audio tracks
  • Resume watching and watch history
  • Watchlists and favorites
  • Content protection and DRM integration
  • Ad insertion
  • Parental controls
  • Trailers and previews
  • Playback analytics

Backend, APIs and Integrations

A TV app is the front end of a larger system. We build or connect the services behind it.

Typical integrations include:

  • Content management systems
  • Video hosting and CDN services
  • User accounts and authentication
  • Subscriptions and payments
  • Recommendation and search services
  • Analytics and reporting
  • Push and in-app messaging
  • CRM and billing systems
  • Existing web and mobile apps

Companion Mobile and Web Apps

Many TV products work best with a companion experience on the phone or browser.

Companion capabilities can include:

  • Sign-in and account management
  • Remote control and second-screen features
  • Casting content to the TV
  • Subscription management
  • Content discovery and watchlists
  • Notifications

Testing and TV App Store Publishing

TV platforms review applications against their own quality and content requirements, and behavior can differ between device models.

Testing and release work can include:

  • Functional and UI testing
  • Remote-control navigation testing
  • Playback and network testing
  • Performance on lower-powered devices
  • Security review
  • Testing across supported device and OS versions
  • Store listing preparation
  • Submission and review support
  • Post-release monitoring

Smart TV Apps for Different Business Models

The same TV platforms can serve very different businesses:

  • Media and entertainment — streaming services, studios and broadcasters
  • Education — course libraries and recorded learning content
  • Hospitality — guest portals, welcome content and in-room services
  • Retail and brands — product showcases and branded content channels
  • Faith and community — live services and on-demand content
  • Enterprise — training, announcements and internal communication

Global Smart TV App Development from India

Alive Inc. is headquartered in India and works with businesses across international markets through remote collaboration and technology delivery. Our global delivery model suits TV products that launch in several countries and platforms.

For international TV app projects we can support:

  • Multi-region launches and platform rollouts
  • Multi-language interfaces and subtitles
  • Regional content catalogs and licensing rules
  • Time-zone friendly remote collaboration
  • Dedicated TV app developers and teams
  • Long-term support and maintenance

How we deliver

Our Smart TV App Development Process

  1. 01

    Discovery

    We understand your content, audience, business model and the TV platforms you want to reach.

  2. 02

    Platform Planning

    We choose target platforms, technologies and the architecture shared between them.

  3. 03

    TV UX Design

    We design navigation, focus behavior, layouts and playback screens for remote-control use.

  4. 04

    Development

    Engineers build the application for each target platform using its supported tooling.

  5. 05

    Backend & Integrations

    We connect content, accounts, payments, analytics and other services.

  6. 06

    Testing

    The application is tested on real devices for navigation, playback, performance and security.

  7. 07

    Store Submission

    We prepare listings and builds and support each platform's review process.

  8. 08

    Maintenance

    We provide updates, platform compatibility fixes and ongoing improvements.

Why Alive Inc

Why Choose Alive Inc. for Smart TV App Development?

Global Delivery Team

Alive Inc. is a global technology company headquartered in India, working with businesses across international markets through remote collaboration.

Mobile, Web and TV Under One Team

We build mobile apps, web platforms, OTT products and backend systems, so your TV app and the rest of your product work together.

Platform-Aware Engineering

We plan for each TV operating system's tooling and rules instead of forcing one approach onto every device.

OTT and Streaming Experience

Our OTT and video platform work gives us practical experience with playback, catalogs, subscriptions and content delivery.

Design for the Big Screen

Interfaces are designed for remote control and viewing distance from the start.

Ongoing Support

We maintain the application as platforms and devices change.

Questions

Frequently asked

Which TV platforms do you develop for?

We develop for Android TV and Google TV, Samsung Tizen, LG webOS, Amazon Fire TV, Apple TV/tvOS and Roku.

Do you develop Samsung Tizen TV apps?

Yes. We build Samsung Smart TV apps for Tizen, including video playback, remote-control navigation and store submission support.

Do you build Roku channels and apps?

Yes. We develop Roku channels for Roku OS using Roku's own tools, and support the channel publishing process.

Can you develop an Apple TV or tvOS app?

Yes. We build native tvOS apps for Apple TV and can share content, accounts and services with your iOS app.

Can you build apps for LG webOS TVs?

Yes. We develop LG webOS TV apps and test them across webOS versions and LG TV models.

Do I need to build for every platform at once?

No. Many businesses launch on one or two platforms first, based on where their audience is, and add others later.

Can one codebase run on every TV platform?

Not entirely. Android TV, Google TV and Amazon Fire TV share an Android foundation, and Tizen and webOS use web technologies, but each platform has its own SDK, navigation model and store rules, so some work is platform-specific.

Can you build a streaming or OTT app for TV?

Yes. We build streaming and OTT applications with catalogs, playback, accounts and subscriptions, together with the backend that supports them.

Can you add a TV app to my existing mobile or web product?

Yes. We can connect a TV application to your existing accounts, catalog and APIs so users see the same content across devices.

Do you support DRM and protected content?

We can integrate content protection and DRM services where your content licensing requires them, subject to what each platform supports.

Is Alive Inc. a global smart TV app development company?

Alive Inc. is headquartered in India and works with businesses across international markets through remote collaboration and technology delivery, including smart TV and OTT app development.

Do you provide maintenance after launch?

Yes. Maintenance can include platform and OS compatibility updates, bug fixes, performance improvements and new features.

Keep exploring

Related Solutions

Bring Your Product to the Big Screen

Television is now one of the main ways people watch and use digital products, and each TV platform has its own technology and publishing rules.

Alive Inc. can plan and build your smart TV application across Android TV, Google TV, Samsung Tizen, LG webOS, Amazon Fire TV, Apple tvOS and Roku, and keep it running as platforms change.