What Is Android TV OS Development?
Smart TV and TV operating system development means building applications that run natively on television platforms, using each platform's own SDK, remote-control navigation model and store requirements. It covers Android TV OS and Google TV as well as the other major smart TV, streaming-device and set-top platforms.
We build applications for these TV platforms:
- Android/Google TV
- Samsung Tizen
- LG webOS
- Amazon Fire TV
- Apple TV/tvOS
- Roku
Android TV and Google TV App Development
Android TV OS and Google TV are the operating systems behind many smart TVs, set-top boxes and streaming devices. We build native Android TV apps and Google TV apps designed for the TV interface.
Android TV and Google TV development includes:
- Native Android TV apps in Kotlin and Java
- TV-optimized interfaces with Jetpack Compose for TV and the Leanback approach
- D-pad and remote-control navigation
- Google TV content integration where applicable
- Voice search and Google Assistant support where applicable
- Google Play publishing for Android TV
Samsung Tizen TV App Development
Samsung smart TVs run Tizen. We develop Samsung Tizen TV apps and Samsung Smart TV apps for streaming, OTT and business use.
Samsung Tizen development includes:
- Samsung Smart TV apps built with Tizen tooling
- Web-technology applications using HTML5, CSS and JavaScript
- Remote-control and focus navigation
- Video playback integration
- Testing on Samsung TV models and Tizen versions
- Samsung TV app store submission support
LG webOS TV App Development
LG smart TVs run webOS. We develop LG webOS TV apps for streaming, OTT and branded content.
LG webOS development includes:
- LG webOS TV apps built with the webOS TV SDK
- Web-technology applications using HTML5, CSS and JavaScript
- Remote and Magic Remote navigation
- Video playback integration
- Testing across webOS versions and LG TV models
- LG Content Store submission support
Apple TV and tvOS App Development
Apple TV runs tvOS. We build native Apple TV apps and tvOS apps that follow Apple's focus-based design model.
Apple tvOS development includes:
- Native tvOS apps in Swift
- SwiftUI and UIKit interfaces designed for the focus engine
- Siri Remote navigation and gestures
- Video playback with AVFoundation
- Account and subscription integration
- App Store submission support
Roku App and Channel Development
Roku OS powers Roku streaming players and Roku TVs. We build Roku channels and Roku apps for streaming services, OTT products and free ad-supported content.
Roku development includes:
- Roku channels built with BrightScript and SceneGraph
- Browsable content rows and detail screens
- Remote-control navigation
- Video playback integration
- Subscription and authentication flows where supported
- Roku Channel Store publishing support
Amazon Fire TV App Development
Fire OS, the operating system on Amazon Fire TV devices, is based on Android. We build Amazon Fire TV apps and Fire TV Stick apps for streaming and OTT services.
Amazon Fire TV development includes:
- Fire TV apps for Fire OS devices
- Reuse of Android TV code where appropriate
- Remote navigation and Alexa voice integration where applicable
- Video playback integration
- Testing on Fire TV devices
- Amazon Appstore submission support
Custom Smart TV and OTT App Development
Our smart TV applications are designed around your content, audience and business model rather than a generic template.
We can build:
- OTT and video-on-demand apps
- Live TV and linear channel apps
- Subscription and pay-per-view apps
- Free ad-supported streaming (FAST) apps
- Music and audio apps
- Education and training apps
- Fitness and wellness apps
- Hospitality and in-room TV apps
- Digital signage and information apps
- Brand and retail showcase apps
- Enterprise and internal communication apps
TV-First UI/UX Design
Television interfaces are used from a sofa, with a remote, so the experience must be designed for that situation.
We design smart TV applications around:
- Ten-foot readability
- Remote and D-pad navigation
- Clear focus states
- Fast browsing of rows and catalogs
- Search and voice input
- Profiles and sign-in flows that work without a keyboard
- Overscan-safe layouts
- Accessibility and subtitles
- Platform design guidelines
Video Streaming and Playback Features
Playback quality is what viewers notice first. We build and integrate the streaming capabilities your service needs, subject to what each platform supports.
Features can include:
- Adaptive bitrate streaming (HLS and DASH)
- Live and on-demand playback
- Subtitles and multiple audio tracks
- Resume watching and watch history
- Watchlists and favorites
- Content protection and DRM integration
- Ad insertion
- Parental controls
- Trailers and previews
- Playback analytics
Backend, APIs and Integrations
A TV app is the front end of a larger system. We build or connect the services behind it.
Typical integrations include:
- Content management systems
- Video hosting and CDN services
- User accounts and authentication
- Subscriptions and payments
- Recommendation and search services
- Analytics and reporting
- Push and in-app messaging
- CRM and billing systems
- Existing web and mobile apps
Companion Mobile and Web Apps
Many TV products work best with a companion experience on the phone or browser.
Companion capabilities can include:
- Sign-in and account management
- Remote control and second-screen features
- Casting content to the TV
- Subscription management
- Content discovery and watchlists
- Notifications
Testing and TV App Store Publishing
TV platforms review applications against their own quality and content requirements, and behavior can differ between device models.
Testing and release work can include:
- Functional and UI testing
- Remote-control navigation testing
- Playback and network testing
- Performance on lower-powered devices
- Security review
- Testing across supported device and OS versions
- Store listing preparation
- Submission and review support
- Post-release monitoring
Smart TV Apps for Different Business Models
The same TV platforms can serve very different businesses:
- Media and entertainment — streaming services, studios and broadcasters
- Education — course libraries and recorded learning content
- Hospitality — guest portals, welcome content and in-room services
- Retail and brands — product showcases and branded content channels
- Faith and community — live services and on-demand content
- Enterprise — training, announcements and internal communication
Global Smart TV App Development from India
Alive Inc. is headquartered in India and works with businesses across international markets through remote collaboration and technology delivery. Our global delivery model suits TV products that launch in several countries and platforms.
For international TV app projects we can support:
- Multi-region launches and platform rollouts
- Multi-language interfaces and subtitles
- Regional content catalogs and licensing rules
- Time-zone friendly remote collaboration
- Dedicated TV app developers and teams
- Long-term support and maintenance